Eight was built by two best friends in Lisbon,and just got a third. Ross Williams, twenty years and £50M/yr in UK dating, joins as Co-Founder & Strategic Advisor. From two to three. From Lisbon to London.
Create one million meaningful connections worldwide and save dating.
Before Eight, Miguel was in sales,and he was relentless. He built a track record that generated over a million in revenue on his own, by approaching thousands of people in person, learning fast, and refusing to take no for an answer.
That's also where the idea for Eight started. Between the two of us we approached thousands of women in real life,and watched the same pattern over and over: amazing people stuck on apps that were built to waste their time. We were both sick of it. So we built our own.
Miguel still personally reviews video submissions every week,"because if I stop, I forget who we built it for."
Before Eight, Afonso built and scaled multiple e-commerce brands online,generating millions in revenue across DTC and paid acquisition. Performance marketing, creative, brand,the full stack of getting strangers to care, click, and come back.
And then he became obsessed with dating. Not in a casual way,in a "I cannot stop thinking about why this entire category is broken" way. Every conversation, every coffee, eventually circled back to the same thing: this is the most important market in the world, and nobody is building it for the people actually using it.
Afonso runs brand, growth and creative at Eight. The signature 💜, the "love app, not dating app" line, every piece of copy,that's him. He loves this space. It shows.
Ross Williams spent two decades building one of the UK's most successful dating businesses,over a hundred consumer brands, millions of paying members, and at its peak doing £50 million a year in revenue. Now he's joining Eight as Co-Founder and Strategic Advisor.
He brings the playbook: how to scale a love app from one country to ten, how to turn a single 8-minute mechanic into a global movement, and how to keep the magic intact while the numbers go vertical. We listen carefully when Ross talks.
"Eight is the most honest dating product I've seen in twenty years. The mutual smile mechanic flips the entire category,and I'm all in as co-founder. We're going to build something the UK has never seen before." ★ Ross Williams · Co-Founder & Strategic Advisor
Backed by investors who believe in our mission to bring authentic human connection back to the digital dating world. From angel cheques in Lisbon to Ross Williams joining as Co-Founder out of London,every backer is in for the long version of this story.
Sharing our vision for authentic connections across Portugal,and now, the UK.




Be part of the love revolution. 1000+ dates in Lisbon and Porto. London this summer. Eight minutes of real face beats eight months of texting,come find out for yourself.
For partnerships, press, or just to say hi,we read everything that comes in. The founders genuinely answer.
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